Email marketing has become a staple of salon and spa marketing communications, and for good reasons. Not only is it a viable communication medium, it is easily automated and is one of the preferred methods of communications for clients. 2012 may not see the end of email marketing, but it may see the … Read More
Salon Marketing 2012 #6: Content is King
Existing is no longer enough. Having a great location helps, but it's not enough. Having great technique is essential, but it's not enough. What you are currently doing is probably not enough. People don’t trust your storefront displays as a sign of quality like they used to. They don’t believe … Read More
New Gmail Features
Why should Facebook be the only network that is changing? About a month ago, Gmail launched some new features that it started rolling out as an option to it's users. You can select the prompt in your inbox to upgrade to the new look, but it will be rolled out anyway in the coming weeks so you'll … Read More
How often SHOULD you send an email?
Send your emails too often and your customers could get annoyed; send them too rarely and you could be forgotten. What is a busy owner to do?! The typical baseline that most email marketers go for is about once a month, or 12 per year, for non-personal communications. What we mean by this is that … Read More
Timing is Everything with Email
Timing is everything. From knowing when to ask someone out, to knowing when to send an email to get the most attention. If you send your emails at the wrong time your message could get lost altogether by customers that are simply too busy to read your message at that time. While each of your clients … Read More
4 Ways to Write Email Offers that Get Responses
Your email marketing calendar will have certain types of emails in them to both keep your clients interested in content, but also appeal to different tastes, different seasons and different phases of the clients life. A typical salon will have three key types of emails in their program: Personal … Read More
Your Email Length Can Impact Response Rates
Size does matter. At least with email marketing it does! Email response rates are typically between 3.5% to 10% and the length of your emails could be impacting your overall response rates. Studies show that your response rate goes up, when the length of your email message goes down. The longer your … Read More
Building a Thriving Salon Email Program
Email marketing has become the de facto way to communicate with each other one-to-one. It’s non-intrusive, it’s instantly delivered and it’s personal. Many believe that email is also free, but any good marketing activity is never free and if you want to run a professional program, you know you need … Read More
Email only works if it makes it in the inbox!
SPAM is more than just processed meat that reminds you think of lunchtime at grandmas. Spam affects your ability to market to your customers and the more people that abuse this marketing channel, the harder it gets to send legitimate messages. Spam is unsolicited email, also known as junk mail, … Read More
Avoiding a Complete Sweep – what Hotmail Sweep and Gmail Priority Inbox are doing to your email marketing
The battle in the inbox is something that we fight on both the personal and the professional side. Personally, we hate getting emails from businesses that are sending irrelevant and over-aggressive emails. It's also annoying when we don’t have time to read a lot of the emails that we’d like to read, … Read More