The Salon Marketing Resource
Well, of course it doesn't actually read minds, but sophisticated programs can help you make your clients think you are reading their mind.... Generic email content has been proven time and time again to be less fruitful for marketing efforts, so why do we continue to waste our time and our … Read More
Your marketing activities are not a chain of islands, isolated from each other and surviving separately. Your marketing is more like Chicago. A hub in the center of a complex network of marketing activities with traffic in and out, all with unique objectives but with an overall purpose - to arrive … Read More
Email marketing has become a staple of salon and spa marketing communications, and for good reasons. Not only is it a viable communication medium, it is easily automated and is one of the preferred methods of communications for clients. 2012 may not see the end of email marketing, but it may see the … Read More
Existing is no longer enough. Having a great location helps, but it's not enough. Having great technique is essential, but it's not enough. What you are currently doing is probably not enough. People don’t trust your storefront displays as a sign of quality like they used to. They don’t believe … Read More
Why should Facebook be the only network that is changing? About a month ago, Gmail launched some new features that it started rolling out as an option to it's users. You can select the prompt in your inbox to upgrade to the new look, but it will be rolled out anyway in the coming weeks so you'll … Read More