The Salon Marketing Resource
Many people believe the old myth: "If you build it, they will come." It may have been your favorite Kevin Costner movie, but it's not a great motto to live by when it comes to your website strategy. Simply having a website doesn't mean you'll get oodles of new clients, but having a strategy that … Read More
Well, of course it doesn't actually read minds, but sophisticated programs can help you make your clients think you are reading their mind.... Generic email content has been proven time and time again to be less fruitful for marketing efforts, so why do we continue to waste our time and our … Read More
Your marketing activities are not a chain of islands, isolated from each other and surviving separately. Your marketing is more like Chicago. A hub in the center of a complex network of marketing activities with traffic in and out, all with unique objectives but with an overall purpose - to arrive … Read More
Email marketing has become a staple of salon and spa marketing communications, and for good reasons. Not only is it a viable communication medium, it is easily automated and is one of the preferred methods of communications for clients. 2012 may not see the end of email marketing, but it may see the … Read More
Existing is no longer enough. Having a great location helps, but it's not enough. Having great technique is essential, but it's not enough. What you are currently doing is probably not enough. People don’t trust your storefront displays as a sign of quality like they used to. They don’t believe … Read More
Back in the day, it was good enough to have a website. And when we said 'website' what we really meant was a single page that said who we were and listed our phone number, right? In the 00’s it was good if you had a few web forms and a bit of flash on your website to make it look impressive. We … Read More
Linkup recently did a series of courses covering getting the most out of Facebook. When the doors of opportunity were opened for most of these busy salon owners, and they were shown what Facebook can really do, many of them looked at me and said: "Where do I start?" This was only in reference to … Read More