The Salon Marketing Resource
Many people believe the old myth: "If you build it, they will come." It may have been your favorite Kevin Costner movie, but it's not a great motto to live by when it comes to your website strategy. Simply having a website doesn't mean you'll get oodles of new clients, but having a strategy that … Read More
In case you don't study your 'Word-of-the-Day' calendar that's gathering dust on your back office desk, you may not know the meaning of this word and what it means to your online. Essentially the meaning is simply 'organizing type to communicate.' Sounds fairly basic, right? Well, this is actually … Read More
Gone are the days that your website guru and your social media guru didn't know each other and could operate without even knowing what the other one was up to. The gap between search engine optimization and social media has been closing for several years with Google Social Search in 2009 and a … Read More
Back in the day, it was good enough to have a website. And when we said 'website' what we really meant was a single page that said who we were and listed our phone number, right? In the 00’s it was good if you had a few web forms and a bit of flash on your website to make it look impressive. We … Read More
From the day you were born until the day you meet your maker, you will hear the word 'no' over and over again. But sometimes, this is just as useful as things that people give you the green light for. There are plenty of no-no's when it comes to websites, but here are the top five strategic mistakes … Read More