Most of you have probably caught wind of the Pinterest-craze that’s been sweeping the Internet, but if you haven’t you are in for a real treat. This social media giant has grown 10 fold in the last six months and recorded 11.7 million unique visitors to their website. Translation: This is a site you want to be paying attention to.
Pinterest is essentially a social network is a place where you can connect with others of similar tastes and interests as you through pinning images on various themed boards. For example, if you are a foodie you can have a ‘board’ for your favorite recipes or your favorite restaurants that others can follow. You can also follow other food lovers and find new recipes and restaurants to try.
What’s more interesting is what you can do with this for your business, as this is the first network that is simply a no-brainer for the creative industries. If your clients ever had a reason to follow you, it would be to find cool hair, makeup and fashion ideas. Think about it:
- 80% of the images are what’s called ‘re-pins’, which means if you pin a cool hairstyle that one of your clients re-pins all of their friends see it with your name on it. Mmmmmhmmmm…
- When people ‘like’ or ‘re-pin’ something, it often is shared on their Facebook and Twitter pages.
- You can collaborate with your stylists, your vendors and your clients by allowing them to add to your board. Talk about great market research…
- Got great photos? HELLO website traffic! Make your website and/or blog ‘pinnable’ so that people are linking back to your website. Ask your linkup representative if you’re not sure if your photos can be ‘pinned.’
There are lots of great ways to use Pinterest to showcase your creative style and connect to clients. It’s like a giant, virtual mood board that takes collaborating to a whole new level. It’s a place for creatives to share their inspiration and be inspired – sound like a place you could call home? Plenty of hair and fashion lovers have already found their groove on Pinterest, don’t delay.
Author Bio: Valorie Reavis
Social Marketer, foodie, closet geekA marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie now runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.
