If your salon or spa is like most businesses, you probably already have an online presence in the form of a website, right? But is an informative website really enough to keep drawing customers back again and again? Probably not. If you want clients to keep visiting your website (where they’ll be informed about new specials, reminded of the latest products, and where they’re just a click or call away from making a booking), you need to post fresh and interesting content that draws them in and keeps them coming back for more.
How do you do this without frequently changing large parts of your site? A blog. Hosted on your website, a blog allows you to consistently add new stories and photos, the perfect way to frequently update and produce new content for your website.
A blog keeps clients invested between visits
Most people only think about their salon of choice when split ends or roots remind them it is time to make an appointment. A blog can potentially keep consistent communication with clients during the gap of time between visits. Add helpful posts on hair color maintenance, ways to avoid sun damage or how-to styling tips. Taking the time to write informative, thought-provoking blog posts shows that you care about your business. Besides, a great post doesn’t always need to be a lengthy, artistic endeavor. A short entry about why you love Jennifer Aniston’s new ‘do is gold. This even applies if you decide to hire a writer to author your blog. You are investing time and money in your readers and this will make them come to you for more than just salon visits.
A blog presents you as an expert.
Authoring a blog is a great way to paint yourself as an expert in your field. While it can be fun to write about the day-to-day things that happen to you and your business, it’s a great idea to also consider writing content that has a purpose. A great example of how to use your blog to show off your expertise would be to write a how-to series. For example, as a salon owner or stylist, you could blog about tips for the ultimate mane of hair, such as what shampoos are best for certain hair types, or benefits of partial vs. full highlights.
A blog gives your business a personality.
Although we’re sure your website is fabulous, your website is still about business – get on and get booked. While the website is great for giving important information such as hours, location, and booking requests, a blog is a fantastic way to give your business a personality. This will make it easier for your customers to relate to you on a personal level. Your readers will feel like they are getting a 360 degree view of looking and feeling beautiful, always getting their advice from you. This will build a sense of loyalty and keep readers coming back; turning them into paying customers as well.
Having a great blog can really give your business a big push in the right direction, especially if it includes high-quality, interesting content that your visitors will want to read. Take some time to plan your blog posts out in advance to ensure you’re consistently delivering. Blog posts that are an afterthought or typed out quickly just for the sake of posting something won’t draw the attention you’re looking for. It’s the work you do upfront on a blog will turn readers into paying customers over time.
Author Bio: Valorie Reavis
Social Marketer, foodie, closet geekA marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie now runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.
