Social media is an easy, inexpensive way to promote your salon business. Setting up a Facebook account is an integral piece of any social media strategy, especially since there are 1.1 billion users on the popular social network. It is important to have a business page that is separate from your personal one to reach a broader audience and to take advantage of the business aspects Facebook provides, like creating an ad and insights on what particular posts your clients like the most. Let’s take a look at exactly how to set up a Facebook business page for your salon:
- Log in to your personal account. Click on this link to get started: https://www.facebook.com/pages/create/
- Several categories will pop up. Choose “local business or place.” From the category drop down menu, choose “spas/beauty/personal care” or your selected business category.
- Fill in the contact information for your business, including the name you want to display when people search for you.
- Upload a profile picture. This can be your salon logo, or even a professional promotional photo.
- Write a brief description of your business. Do not repeat your exact address or phone number, but go ahead and mention your geographic area. If you are not sure what to write, follow this example: ABC Hair is a full-service salon servicing the Dallas/Fort Worth areas. Call us today at 555-541-3974.
- Decide what web address you want to relate to your Facebook business page. Keep it simple so when you list your Facebook URL on business cards and other promotional materials, it is concise and easy for clients to type in from home to find you.
- Upload a cover photo. This image is important because it is the first one people will see when they visit your page. Pick a photo that has a high resolution and best represents your salon. It is better to feature products or people modeling the work done at your salon, but a photo of the interior or exterior of your building is also okay – particularly if the style of the building represents your brand image.
After you have done these basic steps, you can begin to build your audience by inviting friends to “like” the page. Add photo albums with themes like “hairstyles” or “meet our stylists” to give visitors an idea of what your salon is all about before they come in for an appointment. You can also take advantage of Facebook ads and post promotion if that is part of your marketing plan.
Author Bio: Valorie Reavis
Social Marketer, foodie, closet geekA marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie now runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.
