Email marketing is more than sending out a quick announcement or blasting out your latest promotion. There is entire field of study dedicated to increasing performance of email marketing campaigns, which is part of the expertise that linkup marketing will bring to your email marketing program.
Successful Salon Spa Email Marketing
- Get your account set-up and tracking in place.
- Discuss and create a promotional calendar to match your business.
- Create procedures for getting data into and out of your systems.
- Set up initial campaigns (design is available) and create some goals.
- Create comprehensive reporting and campaign updates.
- Quarterly analysis to revise upcoming campaigns and strategy.
Email marketing requires a plan, just like the rest of your marketing. Left to the last minute, your campaigns simply won’t be as effective and will appear inconsistent and increase the number of email opt-outs.
- Consultation and brainstorming
- Annual communications calendar
- Promotion outlines and plans
Designing emails for best performance requires specialty knowledge of both the systems you use and the mechanics of email programs. Get it wrong and you’ll see your results drop dramatically.
- Branded theme for your email program 2 variations to utilize throughout the year
- Upload into your email marketing system for use
Leave the strategic execution of your monthly email communications to the experts and focus your attention where you make the most money – servicing your clients! Linkup has experts ready to manage your monthly emails and report back to you on it’s success. With this program, your strategy is fully managed:
- Quarterly strategy planning session.
- Monthly phone meeting covering recent company news.
- Monthly design and copywriting.
- Managed testing and distribution.
- Monthly reports on the progress of the updates.
No program should go on auto-pilot. There is always something to learn so your program will continue to improve and you stay up with the times. Linkup marketing can help you with performance analysis and ongoing reporting services to guide you towards a thriving email program.