We've all heard the funny grammatical mistakes that turn a statement into something embarrassing, solicitous or down right rude. Omitting a comma, including an apostrophe where it doesn't belong or using the wrong version of two/to/too can certainly make you look a fool on occasion. However, … Read More
How often should I send e-mails?
In the ever-growing buzz of the email inbox, it seems like you need to shout nowadays to be heard. Streams of tips are coming from email marketing experts telling you tricks and tips on how to get more attention in your users inbox. But even with fancy animated images, perfect subject lines and … Read More
Finding the Best Time to Send Your Email Newsletters
When it comes to e-mail marketing, timing can be everything. Marketing campaigns done through e-mail can be very successful, but you have to figure out when and where your clients read your e-mails. Here are some things to consider when it comes to planning e-mail marketing campaigns: When should … Read More
Stats Behind Mobile Email Design
Are your emails readable on a mobile phone? Have you ever looked? You should seriously consider this new trend if you are serious about continuing your email program. Adapt Mobile friendly emails or provide bad experience to more than 50% of your email subscribers! infographic … Read More
Why Links are Necessary in Email Campaigns
Sending out an email to your salon clients is different than other forms of promotion. Email provides an opportunity for salon owners to gauge reader interest through links. Unlike a traditional postcard or print ad, an email is a string of requests for the reader to take action. Some of the … Read More
YUCK: What your emails look like on different mobiles.
Did you know that over 70% of smartphone users read email on their mobile device? Guess what that does to your carefully crafted email? It no longer looks quite as polished, unless you are using a smart program that uses responsive layout designs, like MailChimp. Go ahead, look at your latest … Read More
5 Elements of a Great Email Newsletter
Email newsletters are a great way to spread the word about new things that are happening with your salon, the latest style trends, and your latest promotions. They keep your business fresh in your client’s mind between visits while also encouraging them to return. An email newsletter is easy to … Read More
Three Reasons to Start a Blog for Your Salon Business
If your salon or spa is like most businesses, you probably already have an online presence in the form of a website, right? But is an informative website really enough to keep drawing customers back again and again? Probably not. If you want clients to keep visiting your website (where they’ll be … Read More
How to Write an Engaging Email
E-mail marketing is one of the most popular ways to promote your business. It can be very inexpensive and extremely effective when done well. These days, nearly everyone has at least one e-mail account that they’re checking from their computer and while they’re on the go using their smartphone or … Read More
Does your email program read minds?
Well, of course it doesn't actually read minds, but sophisticated programs can help you make your clients think you are reading their mind.... Generic email content has been proven time and time again to be less fruitful for marketing efforts, so why do we continue to waste our time and our … Read More