Writing a blog is only worthwhile if people are reading it, which means that you have to get people obsessed with your blog. Or at least interested enough to read it consistently, maybe not obsessed. The first step is to obviously create a salon blog covering something interesting, but a next step to building a thriving blog is to use what’s called an internal link.
An internal link is a link that takes the reader to another page on your website. When you provide related content on the webpage, people can read on if they are interested in the content and want to learn more. After all, are you more likely to remember the blog that you found once from your friends email or the blog that you found and read 5 blog posts one after the other.
The trick here is to work the links into the verbiage so that it doesn’t say ‘click here’ but it creates a link within the text that allows people to click to a new, related page. This keeps the learning experience going on your site and builds the interest in you as an expert in what you do.
Another way to provide ongoing content is to use the sidebar or the footer of your blog site, or website, to display some related blog posts. The best way to do this is to relate it using keywords and tags in your blogs. That way you can automatically relate blog posts and display those that are most relevant.
Author Bio: Valorie Reavis
Social Marketer, foodie, closet geekA marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie now runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.
