Facebook is changing their new layout on March 30th, 2012 and there's plenty to be excited about as a business owner. Here's a quick overview of some key features to focus on when updating your page for Facebook Timeline. … Read More
Facebook Rolls Out New Layout for Business Pages
Facebook announced it's intentions to roll out the new Timeline layout for business pages as well, which has been a much anticipated change for pages. This will significantly change the format of the business page, with cosmetic changes as well as some functionality changes that require some … Read More
Salon Marketing 2012 #5: Social meets search
Gone are the days that your website guru and your social media guru didn't know each other and could operate without even knowing what the other one was up to. The gap between search engine optimization and social media has been closing for several years with Google Social Search in 2009 and a … Read More
Salon Marketing 2012 #4: Social media all grown up
Raise your hand if you have a Facebook page? A Google+ page? A Twitter account? A YouTube channel? A Flickr account? How about a Tumblr account? Dare we ask about MySpace? It's hard to keep up, isn't it? Social media marketing has become an expectation for small business, but an activity that … Read More
Facebook Advertising 101
The number one question that inevitably comes up during any Facebook marketing conversation is: How do I get more fans? Valid question, even if it tends to get over valued in the scheme of Facebook marketing. However, I will step off my soap box about quality over quantity and talk about building … Read More
Lessons from Facebook’s most shared stories of 2011
Recently released was a list of the top 40 stories that were shared on Facebook in 2011. Not surprisingly, there were some key trends across the list and lessons to be learned for those embarking on their Facebook marketing journey or those that simply want to improve in 2012. … Read More
Boost Your Social Reach, Advertise on Facebook
As most of you already know, Facebook started in a college room as a way for friends to keep in touch as they went their own ways after graduation. Since then it’s grown to become the icon of the social media movement, but with all the advancements and additions that have taken place, Facebook … Read More