The Salon Marketing Resource
While you some marketing technology that skews to one gender or the other, not many are so overwhelmingly WOMAN than Pinterest. Sixty-eight percent of Pinterest users women according to Modea, which means if you are marketing to those of the female species, you better start thinking about how you … Read More
Well, of course it doesn't actually read minds, but sophisticated programs can help you make your clients think you are reading their mind.... Generic email content has been proven time and time again to be less fruitful for marketing efforts, so why do we continue to waste our time and our … Read More
Email marketing has become a staple of salon and spa marketing communications, and for good reasons. Not only is it a viable communication medium, it is easily automated and is one of the preferred methods of communications for clients. 2012 may not see the end of email marketing, but it may see the … Read More
Existing is no longer enough. Having a great location helps, but it's not enough. Having great technique is essential, but it's not enough. What you are currently doing is probably not enough. People don’t trust your storefront displays as a sign of quality like they used to. They don’t believe … Read More
Back in the day, it was good enough to have a website. And when we said 'website' what we really meant was a single page that said who we were and listed our phone number, right? In the 00’s it was good if you had a few web forms and a bit of flash on your website to make it look impressive. We … Read More
Linkup recently did a series of courses covering getting the most out of Facebook. When the doors of opportunity were opened for most of these busy salon owners, and they were shown what Facebook can really do, many of them looked at me and said: "Where do I start?" This was only in reference to … Read More