Be honest, have you ever Googled yourself? Were you disappointed? Amazed? Scared?! The worldwide web has accumulated a lot of information about us, and we all know from the news that companies are also collecting and putting that information to use. However, have you ever Googled your company and really scrolled through the listings to see who has information on you and what they are saying? Now THAT can be scary if this is your first time.
With the advent of geo-location technology, and the popularity of review sites, your brand has become public digital property. You’ll find yourself listed on plenty of listing sites you’ve never even heard of, but there are likely some opinions associated with your company. Scary, yes. An opportunity? You betcha.
One of the key things we always do when we get a new client that wants to get more action online is see what Google has to say about them. We run an analysis with all sorts of fancy tools, but you can see a similar list in it’s basic form by running a Google search on yourself and trolling through the list. Google may have it’s own ranking logic, but it certainly pays attention to other sites that have reputable information on them. Things to look at when you are reviewing your info on these sites:
- Do you have ownership of the listing?
- Is the information EXACTLY the same on each one?
- Is each listing complete? Think pictures and contact details.
- Do you have reviews?
We could bore you with more details, but these main areas of concern is a great start to claiming your digital presence and dominating the search results.
Author Bio: Valorie Reavis
Social Marketer, foodie, closet geekA marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie now runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.
