Nearly 24% of total website traffic came from mobile devices in the first quarter of 2013, up 78% from the same time in 2012 and over double (109%) since 2011, according to Hubspot. The trend is expected to continue, with the majority of emails being opened on mobile phones versus a desktop computer and social media maintaining a majority focus on a mobile phone. If you aren’t concerned how your website looks on a mobile phone, you are alienating a growing portion of your audience.
Aside from how your website looks, think about how people use their mobile phones – with their fingers. When was the last time you touched a screen only to find it wasn’t a touchscreen? I see children, tweens and teenagers do it all the time. I did that very thing this morning. It’s becoming second nature and your website should be intuitive enough to adapt to that user requirement.
You cannot have hyperlinks on your mobile and tablet website versions – you can’t click on it. As someone on the smaller side of life, I don’t often have ‘sausage finger syndrome,’ or the inability to click on small things on the screen due to large, stumpy, clumsy fingers. However, hyperlinks will do me in occasionally and it’s aggravating, shortening the time I’m willing to spend on a website. Statistically, users that cannot use a website the way they want to on a mobile device will leave the site in favor of a competitor, so ditch all those hyperlinks for big, obvious buttons.
Moving slides and through gallery slideshows using a side-to-side finger motion is essential. That’s how users interact with media on a mobile device and they’ll expect the same thing from your site.
Make it easy to fill out forms and get in touch, otherwise it simply won’t happen. Click to call buttons for quick calls, shortcuts to Google Maps directions and contact forms that are short and easy to use so they aren’t stabbing their screens for ages just to let you know they’re interested.