How many times have you written a testimonial for your clients and simply have them approve it? Wait…don’t answer that. In the era of online, real-time reviews, this is a dirty trick that is despised by the average, savvy consumer. However, it doesn’t help us in collecting testimonials from clients that help us advertise how hard we work to love our clients.
Even your best clients will probably drag their feet to create a testimonial for you and will do as little as possible. And we should all avoid testimonials that are comprised of one, overly zealous sentence. We all know your clients are busy and have a lot of things on their minds other than you. We bet we’ve asked a few of you to write one of these for us…ahem. We get it – it’s hard to get it all into a 24 hour day.
So by the time you get a testimonial from someone, it is most likely going to be a simplified, positive statement that could be found on a cereal box instead of about a salon. Irrelevant, unemotional and lacking any real conviction. Avoid this by giving them a bit of direction up front with a form with some simple questions that direct them down the path to testimonial heaven. Consider these questions for your form:
- What were you unsure about before using our product or service?
- How did our product or service fix your problem?
- How do you use our product or service in your daily life?
- Please briefly tell us how your profession or personal life relates to our product or service.
How do you collect reviews and testimonials at your business? Share your tips for the rest of us in the comments below!