Promotions are all about creating leads and bringing in more revenue. They include the sorts of events and activities that produce measurable amounts of new business, or repeat business. You’re no stranger to this, but sometimes a few ideas can help you supplement your calendar and bring in more business. Here are a few we’ve seen work, add your own below!
- Idea #1 – Teach clients about haircare – For example, you could host a class on blow-dry techniques or styling the latest trends at home. Of course, you could pop some bubbly to make it feel like more than an average visit.
- Idea #2 – Produce a fashion show – Join forces with local boutiques, photographers and venues to host a fashion show and invite the fashionista’s, socialites and VIP clients. Your stylists will enjoy the opportunity to get creative and flex their skills, you get some brand recognition, you reward your top clients with insider access to a hot venue and you can get creative with giveaways in the swag bag.
- Idea #3 – Offer a test drive – You could offer your services in a community setting, like a festival or a fair, by hosting a station where you show people how to do a quick braid, up-do or the latest trend. The idea here is to get your salon in front of groups of people so they can interact with your stylists.
- Idea #4 – Gift a friend – An easy promotion is to give your clients a gift card for their best friend. No one is going to turn down a gift for her friend as it makes them look like a good friend! You help reinforce your clients’ loyalty, get the opportunity to serve new clients and show off your salon (and your stylists’ skills).
One final note though… before you can determine whether your promotion actual generates leads, you have to start tracking where your leads come from. Sure, you could assume that if the number of new clients increases 20% after you stage a hair fashion show that it is due to your event, but it could also be that your best customer was having a family reunion and referred her relatives to your salon. Find out for sure by tracking how your leads are generated so you know where to invest your promotional dollars.