E-mail marketing is one of the most popular ways to promote your business. It can be very inexpensive and extremely effective when done well. These days, nearly everyone has at least one e-mail account that they’re checking from their computer and while they’re on the go using their smartphone or mobile device. Endless access, all the time.
There are 3 main parts to your e-mail introduction:
- Subject line – this is what the recipient sees when they see your message in their inbox.
- Headline – this is the first line of your e-mail. Typically it’s in bold and/or a larger font, so it stands out from the rest.
- Leading sentence – the first sentence of the body of your email.
Use these tips to begin your e-mail effectively and grab your clients’ attention:
Keep the subject line short and sweet
- 5 to 7 words is the perfect goal for e-mail subject lines.
- Get to the point and say it plainly. Studies show that people are dissatisfied with emails that don’t accurately reflect what is in the subject line.
- Include only the most important information, leaving longer explanations to the body of the email.
- Avoid using adjectives, like “delicious” or “beautiful” unless it really sells the point of your message.
- Personalize your email subject line. For example, “New looks for Diane” instead of “New looks for you”
Write a catchy headline
Headline should be a bit longer than the subject line (7 to 9 words), but still concise. You want to continue to hold your readers’ attention by compelling them to read further. For a salon, a great e-mail headline might read “Learn to Style Your Hair Like the Pros.”
Seal the deal with a great first sentence
The first sentence of the email should sum up what you plan to discuss in the rest of the e-mail. So, if they read no further, they know how sweet the offer is and may come back to it later. Then, use the rest of the e-mail body to expand on your points.
Sometimes, it may be easier to write the body of the e-mail first. For example, if you are sending an e-mail blast to customers about a new special that you are offering, you might find it easier to describe the special and why it’s great for the customer. Then go back and write the headline and subject line after you have a clear picture of what point you are trying to get across.