The Salon Marketing Resource
Imagine you are at a party and in walks a handsome newcomer that looks like they'd be an interesting conversation. The person next to you tells you how accomplished they are, how well traveled they are; they are pretty much the most intriguing person you've come across. They finally make their way … Read More
Your marketing activities are not a chain of islands, isolated from each other and surviving separately. Your marketing is more like Chicago. A hub in the center of a complex network of marketing activities with traffic in and out, all with unique objectives but with an overall purpose - to arrive … Read More
Email marketing has become a staple of salon and spa marketing communications, and for good reasons. Not only is it a viable communication medium, it is easily automated and is one of the preferred methods of communications for clients. 2012 may not see the end of email marketing, but it may see the … Read More
Existing is no longer enough. Having a great location helps, but it's not enough. Having great technique is essential, but it's not enough. What you are currently doing is probably not enough. People don’t trust your storefront displays as a sign of quality like they used to. They don’t believe … Read More
Gone are the days that your website guru and your social media guru didn't know each other and could operate without even knowing what the other one was up to. The gap between search engine optimization and social media has been closing for several years with Google Social Search in 2009 and a … Read More
Back in the day, it was good enough to have a website. And when we said 'website' what we really meant was a single page that said who we were and listed our phone number, right? In the 00’s it was good if you had a few web forms and a bit of flash on your website to make it look impressive. We … Read More
We used to make fun of Gen X with their brick phones, then we moved on to poking fun at Gen Y who were addicted to their beepers, then the millenials who could text faster than most people speak. Whatever generation we're talking about nowadays, we're all glued to our phones. And these phones are … Read More
Local social networks and local search functions have been around for a while, but location based services demonstrated their importance for salons and spas in 2011 with Google making some changes to the way they prioritize their search results, the boom of monitoring tools that help with reputation … Read More
Facebook's new timeline release turns your sorry ol' profile into a journey of your life, or your life since Facebook. Compiling the most important moments of your life and showcasing these as 'life events' for people to get a more accurate view of who you are on Facebook - for better or … Read More
If you do not reside under a rock, or hail from the land of Oz, you've heard of Yelp. You've probably also heard of CitySearch, Google Places, and Foursquare. You might have heard of other sites like Patch and other regional sites that have loads and loads of opinions and ratings of your business. … Read More