The Salon Marketing Resource
You've made the switch from the old Facebook pages to the new Facebook Timeline Page and hopefully that didn't mean simply slapping a cover image on your page in a panic! Now you're refining your design and your understanding of the power of Timeline for pages and we are here to help you start with … Read More
Facebook is changing their new layout on March 30th, 2012 and there's plenty to be excited about as a business owner. Here's a quick overview of some key features to focus on when updating your page for Facebook Timeline. … Read More
Facebook announced it's intentions to roll out the new Timeline layout for business pages as well, which has been a much anticipated change for pages. This will significantly change the format of the business page, with cosmetic changes as well as some functionality changes that require some … Read More
Up until now, salon spa owners have struggled with the question of how to involve (or control) how their team acts on social networks. One of the most common questions when it comes to starting a social media campaign, and it's not a bad question by any means because there is more than one way to … Read More
Your marketing activities are not a chain of islands, isolated from each other and surviving separately. Your marketing is more like Chicago. A hub in the center of a complex network of marketing activities with traffic in and out, all with unique objectives but with an overall purpose - to arrive … Read More
Existing is no longer enough. Having a great location helps, but it's not enough. Having great technique is essential, but it's not enough. What you are currently doing is probably not enough. People don’t trust your storefront displays as a sign of quality like they used to. They don’t believe … Read More
Gone are the days that your website guru and your social media guru didn't know each other and could operate without even knowing what the other one was up to. The gap between search engine optimization and social media has been closing for several years with Google Social Search in 2009 and a … Read More
Raise your hand if you have a Facebook page? A Google+ page? A Twitter account? A YouTube channel? A Flickr account? How about a Tumblr account? Dare we ask about MySpace? It's hard to keep up, isn't it? Social media marketing has become an expectation for small business, but an activity that … Read More
The number one question that inevitably comes up during any Facebook marketing conversation is: How do I get more fans? Valid question, even if it tends to get over valued in the scheme of Facebook marketing. However, I will step off my soap box about quality over quantity and talk about building … Read More
Facebook's new timeline release turns your sorry ol' profile into a journey of your life, or your life since Facebook. Compiling the most important moments of your life and showcasing these as 'life events' for people to get a more accurate view of who you are on Facebook - for better or … Read More