The Salon Marketing Resource
Pinterest has captured the interest of most marketers and small business owners that love anything that allows them to share their inspirations and creative spirits. It's a place for us to 'pin' the heck out of anything and everything we love and plan to do or try....whenever we can get to it! … Read More
While you some marketing technology that skews to one gender or the other, not many are so overwhelmingly WOMAN than Pinterest. Sixty-eight percent of Pinterest users women according to Modea, which means if you are marketing to those of the female species, you better start thinking about how you … Read More
You've made the switch from the old Facebook pages to the new Facebook Timeline Page and hopefully that didn't mean simply slapping a cover image on your page in a panic! Now you're refining your design and your understanding of the power of Timeline for pages and we are here to help you start with … Read More
Facebook is changing their new layout on March 30th, 2012 and there's plenty to be excited about as a business owner. Here's a quick overview of some key features to focus on when updating your page for Facebook Timeline. … Read More
Up until now, salon spa owners have struggled with the question of how to involve (or control) how their team acts on social networks. One of the most common questions when it comes to starting a social media campaign, and it's not a bad question by any means because there is more than one way to … Read More
Your marketing activities are not a chain of islands, isolated from each other and surviving separately. Your marketing is more like Chicago. A hub in the center of a complex network of marketing activities with traffic in and out, all with unique objectives but with an overall purpose - to arrive … Read More
Existing is no longer enough. Having a great location helps, but it's not enough. Having great technique is essential, but it's not enough. What you are currently doing is probably not enough. People don’t trust your storefront displays as a sign of quality like they used to. They don’t believe … Read More
Gone are the days that your website guru and your social media guru didn't know each other and could operate without even knowing what the other one was up to. The gap between search engine optimization and social media has been closing for several years with Google Social Search in 2009 and a … Read More
Raise your hand if you have a Facebook page? A Google+ page? A Twitter account? A YouTube channel? A Flickr account? How about a Tumblr account? Dare we ask about MySpace? It's hard to keep up, isn't it? Social media marketing has become an expectation for small business, but an activity that … Read More
We used to make fun of Gen X with their brick phones, then we moved on to poking fun at Gen Y who were addicted to their beepers, then the millenials who could text faster than most people speak. Whatever generation we're talking about nowadays, we're all glued to our phones. And these phones are … Read More