The Salon Marketing Resource
Pinterest has captured the interest of most marketers and small business owners that love anything that allows them to share their inspirations and creative spirits. It's a place for us to 'pin' the heck out of anything and everything we love and plan to do or try....whenever we can get to it! … Read More
Many people believe the old myth: "If you build it, they will come." It may have been your favorite Kevin Costner movie, but it's not a great motto to live by when it comes to your website strategy. Simply having a website doesn't mean you'll get oodles of new clients, but having a strategy that … Read More
Facebook announced it's intentions to roll out the new Timeline layout for business pages as well, which has been a much anticipated change for pages. This will significantly change the format of the business page, with cosmetic changes as well as some functionality changes that require some … Read More
Well, of course it doesn't actually read minds, but sophisticated programs can help you make your clients think you are reading their mind.... Generic email content has been proven time and time again to be less fruitful for marketing efforts, so why do we continue to waste our time and our … Read More
Up until now, salon spa owners have struggled with the question of how to involve (or control) how their team acts on social networks. One of the most common questions when it comes to starting a social media campaign, and it's not a bad question by any means because there is more than one way to … Read More
Imagine you are at a party and in walks a handsome newcomer that looks like they'd be an interesting conversation. The person next to you tells you how accomplished they are, how well traveled they are; they are pretty much the most intriguing person you've come across. They finally make their way … Read More
Email marketing has become a staple of salon and spa marketing communications, and for good reasons. Not only is it a viable communication medium, it is easily automated and is one of the preferred methods of communications for clients. 2012 may not see the end of email marketing, but it may see the … Read More
Existing is no longer enough. Having a great location helps, but it's not enough. Having great technique is essential, but it's not enough. What you are currently doing is probably not enough. People don’t trust your storefront displays as a sign of quality like they used to. They don’t believe … Read More
Gone are the days that your website guru and your social media guru didn't know each other and could operate without even knowing what the other one was up to. The gap between search engine optimization and social media has been closing for several years with Google Social Search in 2009 and a … Read More
Back in the day, it was good enough to have a website. And when we said 'website' what we really meant was a single page that said who we were and listed our phone number, right? In the 00’s it was good if you had a few web forms and a bit of flash on your website to make it look impressive. We … Read More