The Salon Marketing Resource
We used to make fun of Gen X with their brick phones, then we moved on to poking fun at Gen Y who were addicted to their beepers, then the millenials who could text faster than most people speak. Whatever generation we're talking about nowadays, we're all glued to our phones. And these phones are … Read More
Local social networks and local search functions have been around for a while, but location based services demonstrated their importance for salons and spas in 2011 with Google making some changes to the way they prioritize their search results, the boom of monitoring tools that help with reputation … Read More
The number one question that inevitably comes up during any Facebook marketing conversation is: How do I get more fans? Valid question, even if it tends to get over valued in the scheme of Facebook marketing. However, I will step off my soap box about quality over quantity and talk about building … Read More
Facebook's new timeline release turns your sorry ol' profile into a journey of your life, or your life since Facebook. Compiling the most important moments of your life and showcasing these as 'life events' for people to get a more accurate view of who you are on Facebook - for better or … Read More
Loads of websites and bloggers comment and share the ingenious Google doodle when it makes fun and interesting changes. Is it going to change the world. No. Is it going to bring world peace. Definitely not. Is it newsworthy? Apparently, because it's covered by reputable news sites all over the … Read More
If you do not reside under a rock, or hail from the land of Oz, you've heard of Yelp. You've probably also heard of CitySearch, Google Places, and Foursquare. You might have heard of other sites like Patch and other regional sites that have loads and loads of opinions and ratings of your business. … Read More
Recently released was a list of the top 40 stories that were shared on Facebook in 2011. Not surprisingly, there were some key trends across the list and lessons to be learned for those embarking on their Facebook marketing journey or those that simply want to improve in 2012. … Read More
Linkup recently did a series of courses covering getting the most out of Facebook. When the doors of opportunity were opened for most of these busy salon owners, and they were shown what Facebook can really do, many of them looked at me and said: "Where do I start?" This was only in reference to … Read More
Google+ was released to all businesses last week and already a flurry of businesses are popping up. If you've read our previous post on Google+ vs. Facebook, you know a few reasons why this is so appealing. So inevitably the next question for many that are ready to launch their Google+ page is … Read More
One obvious feature that Facebook had over Google+ was the opportunity to create a page for your business. This was, of course, a major plus (pardon the pun) for Facebook when it came to staying at the pulse of everything happening in your world. That was then, this is now. Introducing Google+ for … Read More