Loads of websites and bloggers comment and share the ingenious Google doodle when it makes fun and interesting changes. Is it going to change the world. No. Is it going to bring world peace. Definitely not. Is it newsworthy? Apparently, because it’s covered by reputable news sites all over the world.
Take the latest Google doodle wishing the Google world ‘Happy Holidays’. This was covered by the Los Angeles Times, PC Magazine, CNET, Times of India and other notable news sites. Why? Lots of reasons, but we don’t have time for a psych evaluation of the general public on this blog. What you can learn from this is that it’s the little things that count and the little things that are remembered. A similar branding concept to the fact that you think of Tiffany’s when you see a little blue box.
How Google takes this a bit further is that it’s a reason for people to come back to their site. The more people are on their site, the more they search and therefore the more revenue is generated for Google. So, these silly little doodles actually tie back to generating more traffic and more money for Google.
So what does this mean for you? This means that creating a trademark, or a unique attribute to your business, that brings people back to your business and becomes something you are known for is a very, very healthy thing for a long-term business plan. For example, being known for having the funky holiday party every year, or the jaw-dropping window display every season, a particular scent to your products, a specific coffee blend you can only find in your salon or even the place in town designated for specific community events like charity drives. Like Google, you are creating a fun, non-‘salesy’ reason for people to come back to your business which results in more money indirectly.