The Salon Marketing Resource
Pinterest has captured the interest of most marketers and small business owners that love anything that allows them to share their inspirations and creative spirits. It's a place for us to 'pin' the heck out of anything and everything we love and plan to do or try....whenever we can get to it! … Read More
While you some marketing technology that skews to one gender or the other, not many are so overwhelmingly WOMAN than Pinterest. Sixty-eight percent of Pinterest users women according to Modea, which means if you are marketing to those of the female species, you better start thinking about how you … Read More
Up until now, salon spa owners have struggled with the question of how to involve (or control) how their team acts on social networks. One of the most common questions when it comes to starting a social media campaign, and it's not a bad question by any means because there is more than one way to … Read More
Existing is no longer enough. Having a great location helps, but it's not enough. Having great technique is essential, but it's not enough. What you are currently doing is probably not enough. People don’t trust your storefront displays as a sign of quality like they used to. They don’t believe … Read More
Raise your hand if you have a Facebook page? A Google+ page? A Twitter account? A YouTube channel? A Flickr account? How about a Tumblr account? Dare we ask about MySpace? It's hard to keep up, isn't it? Social media marketing has become an expectation for small business, but an activity that … Read More
The number one question that inevitably comes up during any Facebook marketing conversation is: How do I get more fans? Valid question, even if it tends to get over valued in the scheme of Facebook marketing. However, I will step off my soap box about quality over quantity and talk about building … Read More
Recently released was a list of the top 40 stories that were shared on Facebook in 2011. Not surprisingly, there were some key trends across the list and lessons to be learned for those embarking on their Facebook marketing journey or those that simply want to improve in 2012. … Read More
Linkup recently did a series of courses covering getting the most out of Facebook. When the doors of opportunity were opened for most of these busy salon owners, and they were shown what Facebook can really do, many of them looked at me and said: "Where do I start?" This was only in reference to … Read More
Twitter can be a game of volume; the more you tweet the more exposure you get. With the volume of tweets on the twittersphere, you have to talk a lot to be in the conversation. … Read More
Google+ was released to all businesses last week and already a flurry of businesses are popping up. If you've read our previous post on Google+ vs. Facebook, you know a few reasons why this is so appealing. So inevitably the next question for many that are ready to launch their Google+ page is … Read More