Twitter can be a game of volume; the more you tweet the more exposure you get. With the volume of tweets on the twittersphere, you have to talk a lot to be in the conversation.
Knowing when to open your mouth on Twitter might be handy as well so you aren’t tweeting at the wrong times and losing the power of each update. Many clients ask this question straight off the bat as well, but the answer isn’t so simple. The answer exists in the general sense, but it’s different for most people as it depends on who your target audience is, how spread out they are geographically and what you are saying to some degree.
The general goal is to try to catch people when they are looking at Twitter, right? So the rule of thumb is to find people when they are on their breaks – morning, noon and night. That makes 9AM Pacific Standard Time (if you are in the US) a generally accepted time of day to capture a lot of attention. However, anything that is generally accepted is also popularly used so you face a lot of competition and it is very….well, general, so it may not even apply to your audience. For example, if you have a lot of mom’s that come to your business their break time isn’t the standard it’s whenever the kiddo’s are taking a nap.
The day of the week also plays a role in this game. Tuesday is typically the busiest day, with Saturday the slowest day in the week for Twitter traffic. But, does that mean your followers are part of this general herd? Chances are that at least some of them are, but that doesn’t mean all and it’s important to do what’s best for your target audience.
Good news is that there are plenty of free tools to tell you what time is the best time to tweet for your audience using your history and the information about your current Twitter audience. For example, try whentotweet.com to find out what time is recommended for you to Tweet. This tool bases it’s recommendations on when your followers tweet, assuming they must be reviewing tweets at the same time. Add your username and the site returns handy stats and graphs to help you decide what time of day to send out your messages to get the best results.
What time should you tweet? Do you agree?