When you go from the fully featured, rich environment of a laptop or desktop computer to a teeny-tiny mobile device, you really have to pick your priorities when it comes to what you say and what images you choose. Why?
- People have less patience with a mobile device. Typically they are browsing for a specific purpose and don’t want to waste time.
- It takes forever to load large pictures and your readers will simply abandon the process if it takes too long to download all your amazing pictures.
- Things simply don’t fit on the smaller screen correctly!
This means you need two distinct websites – one for regular computers and one for mobiles. For example, have you tried looking at the linkup marketing website from a mobile device? If you have questions, feel free to drop us a line as we love to help clients with a mobile-specific website. Here are some things to consider for your mobile website:
- Cut down on your copy – too much text becomes literally unreadable to visitors that come to your mobile site. You cannot count on visitors to zoom in on their screens to better view your text. A site that is cluttered with text on a mobile device often goes unread. Think about the essentials like: service lists, pricing, location with maps integration, hours and a BIG button that says ‘Call Now’. Everything else is superfluous.
- Use buttons. The human finger is much less accurate than a cursor controlled by a desktop mouse. Expecting visitors to click on strings of text to get from one page to the next is asking a lot. Instead, use bold buttons with specific text to direct visitors to the different parts of your mobile site like the contact, services or hours of operation pages. NOTE: Did you know that statistically orange buttons get the most clicks. Weird, huh?
- Front-load content – this is just a fancy way of saying ‘put the important information at the beginning’. The less scrolling the better.