When you go from the fully featured, rich environment of a laptop or desktop computer to a teeny-tiny mobile device, you really have to pick your priorities when it comes to what you say and what images you choose. Why?
- People have less patience with a mobile device. Typically they are browsing for a specific purpose and don’t want to waste time.
- It takes forever to load large pictures and your readers will simply abandon the process if it takes too long to download all your amazing pictures.
- Things simply don’t fit on the smaller screen correctly!
This means you need two distinct websites – one for regular computers and one for mobiles. For example, have you tried looking at the linkup marketing website from a mobile device? If you have questions, feel free to drop us a line as we love to help clients with a mobile-specific website. Here are some things to consider for your mobile website:
- Cut down on your copy – too much text becomes literally unreadable to visitors that come to your mobile site. You cannot count on visitors to zoom in on their screens to better view your text. A site that is cluttered with text on a mobile device often goes unread. Think about the essentials like: service lists, pricing, location with maps integration, hours and a BIG button that says ‘Call Now’. Everything else is superfluous.
- Use buttons. The human finger is much less accurate than a cursor controlled by a desktop mouse. Expecting visitors to click on strings of text to get from one page to the next is asking a lot. Instead, use bold buttons with specific text to direct visitors to the different parts of your mobile site like the contact, services or hours of operation pages. NOTE: Did you know that statistically orange buttons get the most clicks. Weird, huh?
- Front-load content – this is just a fancy way of saying ‘put the important information at the beginning’. The less scrolling the better.
Author Bio: Valorie Reavis
Social Marketer, foodie, closet geekA marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie now runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.
