While you some marketing technology that skews to one gender or the other, not many are so overwhelmingly WOMAN than Pinterest. Sixty-eight percent of Pinterest users women according to Modea, which means if you are marketing to those of the female species, you better start thinking about how you can get in the game.
These users are also statistically affluent mommies, that spend more time on this network than others like Facebook. Why? Anyone that is already on the network knows that it’s freakishly addicting and before you know it you are checking it while you are even in mid-conversation.
So, why is this a perfect opportunity for any company in any industry related to fashion? Because fashion images are amongst the highest pinned images on Pinterest, meaning that your images, your work, your thought leadership should be on the network to ensure you retain your clients adoring loyalty as the fashion guru’s that you are. Get pinning and capture some of those 1.36 million users that are logging in every day.