Twitter is taking over the Internet 140 characters at a time. Almost every advertisement today features the Twitter Bird in a tidy square in the bottom corner and, if your salon isn’t on Twitter you are truly missing out. Here’s why…
1. Everyone else is doing it
This may be poor logic when it comes to reasoning but it is absolutely the law when advertising your salon. If you fail to engage your clients through the same methods as competitors, your salon may appear dated. Further, when someone is into technology, the fact that your salon isn’t can be major turn off.
2. Research
Twitter is a completely open form of social media. Combine this with the fact that people are more likely to make brutally honest remarks to friends and you have a fantastically unbiased tool for market research.
3. Visibility
The more tweets you make, and the more you are retweeted, the higher up your Twitter feed will appear in search results. The more visibility your company has, the greater the opportunity for encouraging new customers to visit your salon.
4. Establish expertise
You can get your salon noticed and establish its position as an expert by touting your staff’s expertise. Tweeting solutions to common hair mishaps encourages people to follow your salon and it roots the company as an expert.
5. Humanity
People are much more likely to patron a business to which they feel connected. Twitter is one way of making your salon more personal. Obviously, this depends a great deal on what you tweet, but exposing some of the real aspects of your salon, like the addition of a new stylist, can make customers feel connected.
6. Timely
Twitter is nothing if not timely. As such, it can be used when you need to get a timely message out, like an appointment cancellation, a promotion you are having or even the day’s hair and skin forecast.
7. Awareness
Use Twitter to make customers aware of products and services. Even a repeat customer may not be aware of all you offer, and pitching her while she is still in the chair can come across as pushy. Tweeting about it gives you an avenue for promoting a product or explaining a use in which that item excels (frizz anyone?).
8. Promotions
Likewise, consider using Twitter to broadcast promotions. Send your Twitter followers coupons, freebies or daily deals. Tweeting costs nothing and you aren’t clogging up anyone’s inbox. You have nothing to lose.
9. Brand Extension
Similarly, you can use Twitter to expand your brand presence. You may only have a local salon, but with the publicity earned via outlets like Twitter, you may find that there is a solid demand to sell your products or advice online, especially if you offer a product that only your salon provides.
10. Word of Mouth
Twitter gives people something to talk about regarding your salon. It puts your salon in a position where it can become the conversation. The more active you are on Twitter, the more your Tweets are retweeted and the more value you deliver in your tweets, the more likely your salon will be discussed around the office water cooler and the more business you will generate.
Author Bio: Valorie Reavis
Social Marketer, foodie, closet geekA marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie now runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.
