One of the newest trends in the social media and marketing arena is the use of geo-location software to connect consumers to the businesses they patronize. The most popular of these are in the form of games which use global positioning software (GPS) on a smartphone to identify where the player is located then give them a way to ‘check in’ to a certain location to earn points. Some of the most popular of these are Foursquare, Gowalla, Loopt and Yelp.
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Author Bio: Valorie Reavis
Social Marketer, foodie, closet geekA marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie now runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.
