The Salon Marketing Resource
We love to spread the word and our friends in the media love to include our work, too! Check out the latest from linkup in your favorite magazines!
Facebook has responded to the passion inspired by Pinterest and Instagram by updating its Newsfeed to both emphasize photographs but also give more control to users. In a move that could bring huge benefit to creative industries such as hairdressing, it’s important to prepare for what these changes … Read More
If you’ve not embraced the Pinterest craze, perhaps for fear that you too could become addicted; you’ll be surprised to learn that this newcomer on the social network scene is still affecting your digital life. And it is set to become even more influential. Whether you’re an enthusiastic pinner or … Read More
A flood of negativity in the US and an online ‘hijacking’ in the UK recently shunted two well-known brands to the top of the search lists in a most embarrassing display of how not to manage social media recently. US fast food-chain Applebee’s was at the centre of a social media brouhaha for firing … Read More
Q: What's the best online strategy for attracting online clients? … Read More
Creating compelling online content doesn't have to be hard work. Develop a strong online presence by creating a simple content plan. … Read More
We're all aware of the romantic connotations of Valentine's Day, but whether your personally embrace it with passion or hide away until all the hearts and flowers have faded, as a salon owner you can't afford to ignore it. … Read More
The recent panic over Instagram’s changes to its privacy and terms of service that appeared to give it the right to sell on users’ photographs, including hair images, reinforces the need to watermark all photos across all social networks, warns social media expert Valorie Reavis, founder of Linkup … Read More
Graph Search, unveiled by Facebook co-founder and CEO Mark Zuckerberg earlier this week, is being piloted in the US before being rolled out worldwide, but it promises to connect users to people and businesses via friend recommendations and activity. However only those salons that are active and … Read More
An old marketing trick when writing something for an advertisement or a direct marketing campaign was to ask yourself, “Who cares?” This old trick has become the new trick of social media as it’s even more important to ask yourself this when you have to post something witty, insightful and inspiring … Read More
Each year, many salons and spas focus their marketing attention on innovative programs that entice new clients through the door. And, while those new clients are important to any growth strategy, it's the loyal clients who've been patronizing your business for years who represent your biggest … Read More