The Salon Marketing Resource
We love to spread the word and our friends in the media love to include our work, too! Check out the latest from linkup in your favorite magazines!
Sometimes it seems like the people at Facebook simply make words up, especially in the case of one of their latest (and most important) statistics – virality. Seriously? Is that even a word? Before we write a letter to Webster’s Dictionary, let’s refocus on what it means instead because, whatever … Read More
You may already be addicted to Pinterest, which is the fastest growing social network in history, but how many of you are using it for your professional lives, too? It's ideally suited to the haidressing industry. … Read More
Linkup marketing's Valorie Reavis is calling time out on 'all about me' marketing and suggests using social media to listen to your clients as well. … Read More
Voucher sites are all the rage, but can be a disaster if not done correctly. We've got tips to pull off the best group deal. … Read More
When someone sets out to find a new salon, they are more than likely looking for a service in a specific area. They don't have a name to enter into the search engine so they probably enter a search for 'colour salons Southampton' or 'hairdressers Leicester', for example. The results that follow are … Read More
It all started with profiles. Then came groups. And then came fan pages; designed for businesses to have a piece of the Facebook action and allow their clients (or prospective clients) to follow and connect with them. With every innovation our love affair with Facebook has become even more intense. … Read More
In the caveman days, scent played a big part in who you wound up with, but we’ve evolved since then, and most of us now prefer the latest perfume and/or cologne from some celebrity. The principles of attraction have also evolved. They now include attracting people online, on networks such as … Read More
In an increasingly impersonal world where the Internet has replaced the phone, and decisions are made after scanning a few photographs and a handful of user reviews online, a brand having a personality has never been more important. Clients want to ‘know’ your business and in hairdressing, knowing … Read More
Salons have just 30 days to prepare for the most radical makeover to Facebook business profiles since inception. Facebook announced today that it is rolling out a version of its Timeline layout to business pages on March 30th, giving salons a month to prepare. … Read More
Cheap and easy, email marketing is your new best friend when it comes to promoting your business. Wave bye-bye to huge design and printing costs and stop worrying about getting your brochure or leaflet into the hands of a potential client. Instead, say hello to easy-to-use templates and a warm … Read More