In an increasingly impersonal world where the Internet has replaced the phone, and decisions are made after scanning a few photographs and a handful of user reviews online, a brand having a personality has never been more important. Clients want to ‘know’ your business and in hairdressing, knowing the people that make up your business is of utmost importance.
So why do so many salons have slick, minimalist websites devoid of any interesting information about the stylists? Or why would your Facebook page be teeming with discounts but have no revealing comments about what makes everyone in the salon tick?Button Text
Author Bio: Valorie Reavis
Social Marketer, foodie, closet geekA marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie now runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.