Each year, many salons and spas focus their marketing attention on innovative programs that entice new clients through the door. And, while those new clients are important to any growth strategy, it’s the loyal clients who’ve been patronizing your business for years who represent your biggest revenue opportunities.
Author Bio: Valorie Reavis
Social Marketer, foodie, closet geekA marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie now runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.