We are living in a media obsessed world. Some good, some bad. The truth is, we are completely seduced by it! This applies to the salon industry as well. In fact, those salons, funky barber shops and blow dry bars that are experiencing significant growth take media marketing very serious. Why? Because new customers are responding.
Consumers today are attracted to thought provoking images and messaging. However, many salons today have not evolved into this growing trend. In fact many salons media strategy involves little more than hanging a manufacturers poster in the window, offering outdated gossip magazines in reception and possibly a reckless Facebook page. If a salon expects to grow and stay relevant, they must find innovative ways of media marketing.
#1 – The 90 second “Commercial”
A quick YouTube video presenting the salon and teams best features. From a warm greeting, to a luxurious shampoo and technical service, the salon is presented in a modern and thought provoking way. The Commercial is “narrated” from quick interviews with the owner and staff, showing the environment as fun, relevant and professional.
#2 – Meet the Team Video
Many salons today have Staff pictures and Bio’s on the website, however most consumers shopping your brand won’t take the time to read them all. However, if you present each of the team with quick 30 second videos, the consumer will likely enjoy meeting everyone in the salon. This is particularly valuable as each hairdresser says a bit more about “why” they personally love the salon- ongoing training, clean environment, friendly team, etc.
#3 – Career Opportunities Video
Even the most successful salons are challenged by a lack of staff and parking. Unfortunately, a video can’t help with the parking, but works wonders in recruiting potential hairdressers. Why? Because like many of your best clients- potential staff are attracted to salons that match their personality and style. Salons also present their business model (commission/rental) ed. training, benefits, etc.