So often when we start to work with a client, we realize that they aren’t the owners of their digital brand. What I mean by that is that they have no control over their email hosting, website domain or administrative rights to their social networking pages. They’ve handed over the keys to their online reputation to the tech-savvy teenager at the front desk or their website designer they’ve not spoken to in 2 years. Akin to identity theft, this ‘brand theft’ is happening all the time and the scary thing is that otherwise business savvy individuals are literally handing the keys to their online kingdom to others and looking the opposite direction.
As the owner, you HAVE to have a list of all your online profiles – review sites, social pages, website domain and hosting as well as your email login. Keep this list safe, up to date and we also recommend changing passwords after you’ve had work done by a 3rd party to ensure you are the only one with access.
On Facebook, this is all to common and sometimes we see salons and spas with multiple pages as they’ve had different people in the business create a page and then when they are gone no one knows how to access it. The crazy thing is that there is a really easy way to get around that – add yourself as an admin and always make sure you keep your admin list up-to-date.
Add Yourself as Admin
- Sit down with the current page manager and have them login using the account they typically use to manage your business page – this could be a business page account or their personal account.
- Go to the page and click ‘Edit Page’ at the top of the page in the series of drop downs. Select ‘Manage Admin Roles’
- On this page you can add yourself as an admin of your page by typing in your email.
Keep Managers and Roles Current
- You can remove users that you no longer want to have access to your page by selecting the ‘x’ to the right side of the user profile
- You can change user roles by selecting the dropdown underneath each page name. Keep in mind that ‘Managers’ can manage other admins, so you may only want yourself to be the ‘Manager’ so you don’t get removed from your own page!
Although this seems simple, it’s easy for this sort of thing to get away from you when you have so many online profiles and a lot of day-to-day distractions pulling you in other directions. It takes only a few minutes, however, to get yourself back in control so break out that spreadsheet and start taking notes.
Author Bio: Valorie Reavis
Social Marketer, foodie, closet geekA marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie now runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.
