Is Your Hair Salon Ready to Go Green?
The Green Movement is all the rage these days. From a buttery spread that doubles as a shoe shine (yep, that’s a real product), to designer recycled plastic dresses, eco-friendly is everywhere and salons and spas are no exception. In fact, for an industry with a history of using chemicals in the name of beauty, your clients may be looking for you to join the green cause. Whether you’re just starting to research or you’re already offering eco-friendly products in bio-degradable bottles, digital marketing and social media have made it easier than ever to get on board.
No More Paper
How much does your salon spend on things like paper and printing costs for traditional advertising, mailers, and loyalty cards? Now, how much of that do you think ends up in the garbage each month? Not so green, huh? That’s why it’s time to go paperless with your marketing initiatives.
- Email campaigns
- Social media initiatives
- Text and mobile promotions
- Online loyalty programs
- Blogs instead of newsletters
The online marketing revolution is churning out tons of programs that can help you go digital with your marketing programs, not only ensuring that your marketing performance doesn’t decrease, but enhances what traditional mediums can’t do. For example, all of these options come with easy to monitor tracking options that help you figure out what’s getting you results and what’s not.
It’s a Way of Life
Going green isn’t just a gimmick to promote your business or cut cost; your clients will see through shoddy intentions in no time. Rather, it’s a way of life for both your business and your customers. Use your social media networks to become part of the green community by liking environmentally friendly companies and products on Facebook, using hashtags to be a part of green conversations on Twitter, and connect with environmentally-conscious figures on LinkedIn. Most importantly, share relevant content with your fans like a review of an eco-friendly product used by your salon or statistics on how being green helps the environment.
Promote Your Stance
Let your clients know that you’re going digital to cut back on unnecessary waste. Use this as a selling point for them to join your mailing list or like you on Facebook. Not only will they be helping to save the environment, they’ll get immediate information about new products and promotional offers.
Going green isn’t just about cutting back on printing costs, it’s about saving the planet by cutting back on all sorts of unnecessary wastes. Things like electricity all the way down to the products you use. Sure, there’s plenty of cost savings that come along with cutting back on waste, but there are other costs of committing to it, like slightly more expensive light bulbs and shifting budget from your water bill to buying disposable biodegradable towels. If going green is important to you, think about all the things you can do to commit to the change and share your thoughts on your social networks. Who knows, maybe your clients will help makeover your carbon footprint with ideas and suggestions. And they’ll love being part of the change.
Author Bio: Valorie Reavis
Social Marketer, foodie, closet geekA marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie now runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.
