As this year came to a close, it was blatantly clear that no one was going to miss 2010. Everyone was ready to get rid of the obstacles we faced throughout thepast 12 months and embrace the new beginning that is 2011. No reason to go into the ‘why’ of it all, as we all understand that from top-to-toe so let’s move on to what 2011 brings and let’s not mention the ‘R’ word while we do it.
Time to Get Organized
With any change comes a chance to organize ourselves and improve. Now that the holidays are over and we have a brand new calendar on the wall, it’s time to get organized and spend time reloading for the upcoming year. Not only is it the best way to ensure that 2011 is a great one, it helps you get to the other end of it with more sanity! Get your marketing calendar sorted, set goals for your business, rally your team around you to help make 2011 a calm, cool and collected year of prosperity.
Time to Get Personal
We all know that if we are going to be a successful business, we must know our clients. But how quickly do we start our business with just that understanding and then end up not being able to reach them? Using the new marketing mediums such as social networking and web 2.0, requires a better understanding of who it is that you do business with, and why they chose you (and hopefully continue to do so!).
Time to Refine
More is not better. You do not need to be everywhere all the time. It’s much better to be well represented in one network, with engaged and interested connections, than in many networks with sporadic, fruitless efforts because of an over-extension of your available time and resources. You already know that keeping up-to-date on your systems takes diligence and dedicated attention, so make sure that you can easily manage it all before you jump into action. Nothing worse than a marketing system gathering cobwebs!
The spirit of January is one of renewal and a clean slate. So make the most of this month with some business R&R and give your company what it needs to take on 2011 by storm! The coaches at linkup marketing are looking forward to 2011 as the year that it helps small businesses all over the world get rockin!