The Salon Marketing Resource
Gone are the days that your website guru and your social media guru didn't know each other and could operate without even knowing what the other one was up to. The gap between search engine optimization and social media has been closing for several years with Google Social Search in 2009 and a … Read More
Back in the day, it was good enough to have a website. And when we said 'website' what we really meant was a single page that said who we were and listed our phone number, right? In the 00’s it was good if you had a few web forms and a bit of flash on your website to make it look impressive. We … Read More
We used to make fun of Gen X with their brick phones, then we moved on to poking fun at Gen Y who were addicted to their beepers, then the millenials who could text faster than most people speak. Whatever generation we're talking about nowadays, we're all glued to our phones. And these phones are … Read More
Local social networks and local search functions have been around for a while, but location based services demonstrated their importance for salons and spas in 2011 with Google making some changes to the way they prioritize their search results, the boom of monitoring tools that help with reputation … Read More
If you do not reside under a rock, or hail from the land of Oz, you've heard of Yelp. You've probably also heard of CitySearch, Google Places, and Foursquare. You might have heard of other sites like Patch and other regional sites that have loads and loads of opinions and ratings of your business. … Read More
Linkup marketing did a series of 25-minute ‘speed dating’ presentations on search engine optimization for beauty school owners at a conference last weekend. There were six presentations in total and by the end of the afternoon, one thing became very clear: the advice that they’ve been given in the … Read More