Raise your hand if you have a Facebook page? A Google+ page? A Twitter account? A YouTube channel? A Flickr account? How about a Tumblr account? Dare we ask about MySpace? It's hard to keep up, isn't it? Social media marketing has become an expectation for small business, but an activity that … Read More
Salon Marketing 2012 #2: Getting attention starts in the palm
We used to make fun of Gen X with their brick phones, then we moved on to poking fun at Gen Y who were addicted to their beepers, then the millenials who could text faster than most people speak. Whatever generation we're talking about nowadays, we're all glued to our phones. And these phones are … Read More
Facebook Advertising 101
The number one question that inevitably comes up during any Facebook marketing conversation is: How do I get more fans? Valid question, even if it tends to get over valued in the scheme of Facebook marketing. However, I will step off my soap box about quality over quantity and talk about building … Read More
Sculpting Your Online Identity with Timeline
Facebook's new timeline release turns your sorry ol' profile into a journey of your life, or your life since Facebook. Compiling the most important moments of your life and showcasing these as 'life events' for people to get a more accurate view of who you are on Facebook - for better or … Read More
Lessons from Facebook’s most shared stories of 2011
Recently released was a list of the top 40 stories that were shared on Facebook in 2011. Not surprisingly, there were some key trends across the list and lessons to be learned for those embarking on their Facebook marketing journey or those that simply want to improve in 2012. … Read More
Best Time to Tweet
Twitter can be a game of volume; the more you tweet the more exposure you get. With the volume of tweets on the twittersphere, you have to talk a lot to be in the conversation. … Read More
How to Create a Google+ Business Page
Google+ was released to all businesses last week and already a flurry of businesses are popping up. If you've read our previous post on Google+ vs. Facebook, you know a few reasons why this is so appealing. So inevitably the next question for many that are ready to launch their Google+ page is … Read More
Do you stand out from the crowd?
Everyone has a certain limit of extra space in their heads. This extra space is allocated to things that we choose to pay attention to for either relaxation (it happens) or even being productive. For example, reading a book, watching the television or reading your favorite blog. People are making … Read More
Tips to move your fans over from your profile to your new Facebook business page
Are you one of the hundreds (scratch that, thousands) of businesses that started your Facebook marketing using a personal account instead of a business page? Don’t despair, this comes up so often with new linkup clients we thought we’d put our noggin’s together to provide list of ideas that you can … Read More
Boost Your Social Reach, Advertise on Facebook
As most of you already know, Facebook started in a college room as a way for friends to keep in touch as they went their own ways after graduation. Since then it’s grown to become the icon of the social media movement, but with all the advancements and additions that have taken place, Facebook … Read More