Up until now, salon spa owners have struggled with the question of how to involve (or control) how their team acts on social networks. One of the most common questions when it comes to starting a social media campaign, and it's not a bad question by any means because there is more than one way to … Read More
Salon Marketing 2012 #8: Numbers driven marketing
Your marketing activities are not a chain of islands, isolated from each other and surviving separately. Your marketing is more like Chicago. A hub in the center of a complex network of marketing activities with traffic in and out, all with unique objectives but with an overall purpose - to arrive … Read More
Salon Marketing 2012 #4: Social media all grown up
Raise your hand if you have a Facebook page? A Google+ page? A Twitter account? A YouTube channel? A Flickr account? How about a Tumblr account? Dare we ask about MySpace? It's hard to keep up, isn't it? Social media marketing has become an expectation for small business, but an activity that … Read More
Best Time to Tweet
Twitter can be a game of volume; the more you tweet the more exposure you get. With the volume of tweets on the twittersphere, you have to talk a lot to be in the conversation. … Read More