The Salon Marketing Resource
Many people believe the old myth: "If you build it, they will come." It may have been your favorite Kevin Costner movie, but it's not a great motto to live by when it comes to your website strategy. Simply having a website doesn't mean you'll get oodles of new clients, but having a strategy that … Read More
In case you don't study your 'Word-of-the-Day' calendar that's gathering dust on your back office desk, you may not know the meaning of this word and what it means to your online. Essentially the meaning is simply 'organizing type to communicate.' Sounds fairly basic, right? Well, this is actually … Read More
Your marketing activities are not a chain of islands, isolated from each other and surviving separately. Your marketing is more like Chicago. A hub in the center of a complex network of marketing activities with traffic in and out, all with unique objectives but with an overall purpose - to arrive … Read More
Existing is no longer enough. Having a great location helps, but it's not enough. Having great technique is essential, but it's not enough. What you are currently doing is probably not enough. People don’t trust your storefront displays as a sign of quality like they used to. They don’t believe … Read More
Gone are the days that your website guru and your social media guru didn't know each other and could operate without even knowing what the other one was up to. The gap between search engine optimization and social media has been closing for several years with Google Social Search in 2009 and a … Read More
Back in the day, it was good enough to have a website. And when we said 'website' what we really meant was a single page that said who we were and listed our phone number, right? In the 00’s it was good if you had a few web forms and a bit of flash on your website to make it look impressive. We … Read More
We used to make fun of Gen X with their brick phones, then we moved on to poking fun at Gen Y who were addicted to their beepers, then the millenials who could text faster than most people speak. Whatever generation we're talking about nowadays, we're all glued to our phones. And these phones are … Read More
Local social networks and local search functions have been around for a while, but location based services demonstrated their importance for salons and spas in 2011 with Google making some changes to the way they prioritize their search results, the boom of monitoring tools that help with reputation … Read More
From the day you were born until the day you meet your maker, you will hear the word 'no' over and over again. But sometimes, this is just as useful as things that people give you the green light for. There are plenty of no-no's when it comes to websites, but here are the top five strategic mistakes … Read More
Linkup marketing did a series of 25-minute ‘speed dating’ presentations on search engine optimization for beauty school owners at a conference last weekend. There were six presentations in total and by the end of the afternoon, one thing became very clear: the advice that they’ve been given in the … Read More