Many local business owners feel like the viral video is a bit of a unicorn- a legend attainable to those in the right place at the right time or with big budgets. However, getting some viral awareness with your videos may be closer than you think when you incorporate some key building blocks that have proven a consistent theme in YouTube’s most popular videos.
The best viral videos use more than one of the building blocks in their strategy. When brainstorming angles that your salon or spa can take, try to weave as many of these concepts into your video as possible to increase your chances of capturing attention.
10 Building Blocks & Example Videos:
#1 – Music
The identification of music and the emotional value is priceless when creating any type of video. This example also incorporates humor.
#2 – Surprise/Shock/Awe
People love drama, so these sorts of videos that leave viewers shaking their head give your videos shareability.
#3 – Cute
This video is undoubtedly cute, which often also incorporates humor at the same time.
#4 – Sexy
This video is banned for users under 18, so perhaps an extreme example, but this had a lot of people talking. Incorporated celebrity, music and sex into one viral bomb!
#5 – Humor
This is an example of a trend in viral videos – taking an existing video and using a program called ‘auto-tune’ to put their own lyrics over it, adding in humor. Music, humor and current events.
#6 – Celebrity
This campaign started as a single viral video, which ended up with endless additions due to the popularity. Incorporated celebrity, sex and humor to create a great brand awareness campaign.
#7 – Meaningful/Emotion
This video did a great job of tying in a few different building blocks – emotion, music and awe.
#8 – Current Events
This video took a current event (not so current now) and took an interesting angle, making it funny and also relevant to pop culture.
#9 – Building Influence
This video demonstrates that you don’t have to have great content to go viral. Turns out this was a hoax, but still proves the point that consistency pays off.
#10 – Keep it Short
The best viral videos are short (under a minute). Your promotional and educational videos can stretch that time limit, but keep your viral messages short and sweet.
Author Bio: Valorie Reavis
Social Marketer, foodie, closet geekA marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie now runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.
