How can one bounce off a website? It’s simple: when someone visits a single page and leaves directly after. It’s like they’ve literally bounced straight off your website after seeing what you have to offer…and that’s not good.
The bounce rate is a measure of quality as it shows how many people are coming to your site and getting what they are after. A high bounce rate indicates that people do not like what they find on your site and didn’t choose to continue. A low bounce rate means that you are capturing the interest of most of your visitors enough to get them to look further.
The more engaging, or interesting, your landing page is the lower your bounce rate. Think about creating engaging pages with attractive headlines, great images and a strong call-to-action, whether that is looking at another page or booking an appointment. Read up on more tips on creating a salon webpage that keeps people there.
Remember that your homepage isn’t always the page that people see first; in fact, it shouldn’t be the only page people see when they enter your site. You should be directing people to the page on your website that best matches what they are looking for. For example, if they are looking for a salon that does hair extensions you should send them to your webpage that covers what you offer for hair extensions. Make sure that each page on your site has a keyword target, meaning that each page should have it’s own keyword assigned to it where you should optimize everything on that page to focus on that term. That way when someone types in one of your keyword terms into a search engine, the search engine knows to send them to the right page instead of simply placing them on the homepage. Same goes for your paid campaigns. For more information on these search engine optimization techniques, contact your linkup consultant.
Other things to look at when analyzing your bounce rate:
- Where is your website traffic coming from? Look at geographic regions, keywords typed in, and sources.
- What pages do people typically land on?
- Try testing different versions of the same page to see which has the best results. Keep each change small, for example a picture, so you know what is working.
If you want some help figuring out why you have a high bounce rate, contact your linkup coach to discuss your website performance.
Author Bio: Valorie Reavis
Social Marketer, foodie, closet geekA marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie now runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.