Unless you sit staring at Facebook all day, every day, learning all its ins and outs, you could easily miss some valuable tools designed to help your business make a mark in the social networking world. Case in point? Facebook Insights, a free tool that illuminates your page's performance … Read More
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Despite its fanbase of over 500 million, Facebook is still an enigma to many salon owners. But what are the concerns that are stopping them embracing the most effective and free marketing too currently available to business? … Read More
A blog is one way to get started online and it's also perfect for publishing on other networks. But as a potential blogger, you must fist consider these three rules to ensure you aren't blogging for nothing (and to no one). … Read More
One of the newest trends in the social media and marketing arena is the use of geo-location software to connect consumers to the businesses they patronize. The most popular of these are in the form of games which use global positioning software (GPS) on a smartphone to identify where the player is … Read More
"The virtual superhighways are buzzing with debate. Twitter claims it isn't a social network. But what does that mean and does it really matter? Online guru Valorie Reavis of linkup marketing says it does." INSTYLE, July 2011 … Read More
Everyone is talking about identifying the right keywords, but where you place them is also crucial. Clever positioning can help you jump the queue, if not to the top, then maybe on to the first page of any search result. Once you decide on the keywords that are best for you, you need to start using … Read More
With web building costs running into thousands of dollars, it is a lot of money to spend on something if it isn’t going to get clients streaming in through the door. Yet again and again, salons do it and then sit back and wonder where all the new clients are. If this is you, then be comforted, they … Read More