The Salon Marketing Resource
Check out the latest news and media releases from Linkup Marketing.
The beauty industry’s favorite social network, Instagram, has answered every salon owner’s prayers by unveiling its newly launched account-switching feature, reports digital expert Valorie Reavis of Linkup Marketing. Following months of testing and repeated calls from Instagram addicts, the … Read More
Our industry’s love affair with Instagram is far from exclusive. We are not the only ones to embrace its power to communicate and engage, or exploit its flawless perfection for showcasing our genius. During 2015, the beauty industry’s most useful social media channel picked up a further 100 million … Read More
Pinterest has proved its fighting power in the social network arena again this week by launching Pinterest Web Analytics, their new data reporting platform that gives salons and spas new insight into who finds them interesting and why. The new service, available to any salon with a business profile … Read More
28 February 2013 – Belmont Shore, CA - Salons stuck in the dark ages of card-based loyalty programs are missing out on opportunities to drive up sales and repeat visits, according to salon marketing specialist Valorie Reavis of Linkup Marketing. Instead they should be looking to digital … Read More
January 16, 2013 – Belmont Shore, CA: Salons must be ready to take advantage of the latest development from Facebook that promises to take word-of-mouth recommendations to new heights, salon digital specialist Valorie Reavis of Linkup Marketing has urged. Graph Search, unveiled by Facebook … Read More
December 19, 2012 -The recent panic over Instagram’s changes to its privacy and terms of service that appeared to give it the right to sell on users’ photographs, including hair images, reinforces the need to watermark all photos across all social networks, warns social media expert Valorie Reavis, … Read More
December 13, 2012 – Belmont Shore, CA - With YouTube now generating four billion-plus views every day (and growing), grabbing some airtime online has become an essential part of any salon’s marketing mix. But it has also become more difficult to attract attention and even harder to go viral. The … Read More
The countdown to the holidays is a gift in the making, allowing salons to dramatically increase the number of followers on Facebook, drive up client engagement and gain much more awareness of their important in-salon offers during the holidays. And these rewards last well into 2013, according to … Read More
Long Beach, CA, USA (July 10, 2012) – Linkup marketing today announced a unique online social application for the hair & beauty industry, called The Shout Lounge. The new concept is a first for the industry and enables the busy beauty professional to manage a social media marketing program … Read More
Facebook has just made it easier for salons to manage their Facebook pages on the move with the launch of an iPhone application dedicated to business page management. Salon page admins can now be as active as they want on Facebook when away from their computers, while keeping any personal pages … Read More