Pinterest has proved its fighting power in the social network arena again this week by launching Pinterest Web Analytics, their new data reporting platform that gives salons and spas new insight into who finds them interesting and why. The new service, available to any salon with a business profile and verified website, will show how people are interacting with pins that originate from their website.
‘Pinterest is still a relative newcomer in the social network world, but it has big ambitions to grow not just with consumers, but within the business world too. This latest release proves that Pinterest is looking to prove their impact on the bottom-line of the business,’ said Valorie Reavis, founder of linkup marketing, a specialist in salon and spa digital marketing. ‘Businesses will now be able to gather insight into how many people have pinned from their website, how many saw those pins and how many visited the website as a result of the pin.’
The new analytics service builds on the set of tools Pinterest has been developing for companies, including business accounts, Pin It buttons and board widgets. There are also new tips and case studies on its updated business site to guide businesses to become expert pinners.
‘There are still too many salons and spas out there that have failed to grasp the importance of Pinterest,’ added Valorie. ‘It’s not just about creating a virtual look book, it’s about building awareness about your business amongst your client networks and ultimately driving traffic to your website. Successful pins can reach huge numbers of potential new clients and strengthen links with existing ones. It all contributes to a positive profile and reputation for your business.’
To get started using Pinterest Web Analytics, visit http://business.pinterest.com/analytics/