The Salon Marketing Resource
Existing is no longer enough. Having a great location helps, but it's not enough. Having great technique is essential, but it's not enough. What you are currently doing is probably not enough. People don’t trust your storefront displays as a sign of quality like they used to. They don’t believe … Read More
Gone are the days that your website guru and your social media guru didn't know each other and could operate without even knowing what the other one was up to. The gap between search engine optimization and social media has been closing for several years with Google Social Search in 2009 and a … Read More
Raise your hand if you have a Facebook page? A Google+ page? A Twitter account? A YouTube channel? A Flickr account? How about a Tumblr account? Dare we ask about MySpace? It's hard to keep up, isn't it? Social media marketing has become an expectation for small business, but an activity that … Read More
Loads of websites and bloggers comment and share the ingenious Google doodle when it makes fun and interesting changes. Is it going to change the world. No. Is it going to bring world peace. Definitely not. Is it newsworthy? Apparently, because it's covered by reputable news sites all over the … Read More
Glimpsing through old pictures typically makes you think at least once, "What was I thinking?!" Same thing goes when it comes to online brands - but the worst thing is that mistakes online are more permanent than a tattoo. Check out some of these well-known websites when they first launched, … Read More
Google+ was released to all businesses last week and already a flurry of businesses are popping up. If you've read our previous post on Google+ vs. Facebook, you know a few reasons why this is so appealing. So inevitably the next question for many that are ready to launch their Google+ page is … Read More
One obvious feature that Facebook had over Google+ was the opportunity to create a page for your business. This was, of course, a major plus (pardon the pun) for Facebook when it came to staying at the pulse of everything happening in your world. That was then, this is now. Introducing Google+ for … Read More
Why should Facebook be the only network that is changing? About a month ago, Gmail launched some new features that it started rolling out as an option to it's users. You can select the prompt in your inbox to upgrade to the new look, but it will be rolled out anyway in the coming weeks so you'll … Read More