The Salon Marketing Resource
Many people believe the old myth: "If you build it, they will come." It may have been your favorite Kevin Costner movie, but it's not a great motto to live by when it comes to your website strategy. Simply having a website doesn't mean you'll get oodles of new clients, but having a strategy that … Read More
Existing is no longer enough. Having a great location helps, but it's not enough. Having great technique is essential, but it's not enough. What you are currently doing is probably not enough. People don’t trust your storefront displays as a sign of quality like they used to. They don’t believe … Read More
Gone are the days that your website guru and your social media guru didn't know each other and could operate without even knowing what the other one was up to. The gap between search engine optimization and social media has been closing for several years with Google Social Search in 2009 and a … Read More
Back in the day, it was good enough to have a website. And when we said 'website' what we really meant was a single page that said who we were and listed our phone number, right? In the 00’s it was good if you had a few web forms and a bit of flash on your website to make it look impressive. We … Read More
We used to make fun of Gen X with their brick phones, then we moved on to poking fun at Gen Y who were addicted to their beepers, then the millenials who could text faster than most people speak. Whatever generation we're talking about nowadays, we're all glued to our phones. And these phones are … Read More
Local social networks and local search functions have been around for a while, but location based services demonstrated their importance for salons and spas in 2011 with Google making some changes to the way they prioritize their search results, the boom of monitoring tools that help with reputation … Read More
If you do not reside under a rock, or hail from the land of Oz, you've heard of Yelp. You've probably also heard of CitySearch, Google Places, and Foursquare. You might have heard of other sites like Patch and other regional sites that have loads and loads of opinions and ratings of your business. … Read More
Glimpsing through old pictures typically makes you think at least once, "What was I thinking?!" Same thing goes when it comes to online brands - but the worst thing is that mistakes online are more permanent than a tattoo. Check out some of these well-known websites when they first launched, … Read More
From the day you were born until the day you meet your maker, you will hear the word 'no' over and over again. But sometimes, this is just as useful as things that people give you the green light for. There are plenty of no-no's when it comes to websites, but here are the top five strategic mistakes … Read More