December 13, 2012 – Belmont Shore, CA – With YouTube now generating four billion-plus views every day (and growing), grabbing some airtime online has become an essential part of any salon’s marketing mix. But it has also become more difficult to attract attention and even harder to go viral. The key to growing your number of views may be simpler than you think, says Valorie Reavis, salon specialist at digital marketing company Linkup.
‘Videos can driving sales through creating a greater awareness of your brand,’ says Valorie. ‘But research shows you have less than 10 seconds to make an impression or the viewer will click on to another video. And even if you do get their attention, you won’t keep it for long.’
Valorie and her team have put together a 10-point plan to increase the chances of your video going viral, available at http://linkupmarketing.com/blog/viral-video-building-blocks/. Basing the research on videos that have achieved viral success and studying trends of all the most popular videos, the 10 building blocks of achieving viral growth, humour, surprise, cuteness and sex all tick the box, but so does topicality and, unsurprisingly, celebrity.
‘Using videos can do more than just drive awareness, it can also feed into your whole growth strategy,’ adds Valorie. ‘With just a few, affordable films you can build your team’s credibility, portraying them as experts. Once the films are up on YouTube, your influence will spread if you cross-promote wisely and are creating videos that are relevant to your audience.’
Of course, not all videos are intended to go viral, and that’s ok. Videos on YouTube generally fall into three categories:
Educational: Videos that provide information, educate the viewer and build credibility.
Promotional: These are videos from the salon advertisement to teaser videos for promotional campaigns you are running.
Viral: Targeted at building awareness, the purpose can be as subtle as building traffic to a website or raising awareness for a cause.