The Salon Marketing Resource
Pinterest has captured the interest of most marketers and small business owners that love anything that allows them to share their inspirations and creative spirits. It's a place for us to 'pin' the heck out of anything and everything we love and plan to do or try....whenever we can get to it! … Read More
Existing is no longer enough. Having a great location helps, but it's not enough. Having great technique is essential, but it's not enough. What you are currently doing is probably not enough. People don’t trust your storefront displays as a sign of quality like they used to. They don’t believe … Read More
Gone are the days that your website guru and your social media guru didn't know each other and could operate without even knowing what the other one was up to. The gap between search engine optimization and social media has been closing for several years with Google Social Search in 2009 and a … Read More
Raise your hand if you have a Facebook page? A Google+ page? A Twitter account? A YouTube channel? A Flickr account? How about a Tumblr account? Dare we ask about MySpace? It's hard to keep up, isn't it? Social media marketing has become an expectation for small business, but an activity that … Read More
Local social networks and local search functions have been around for a while, but location based services demonstrated their importance for salons and spas in 2011 with Google making some changes to the way they prioritize their search results, the boom of monitoring tools that help with reputation … Read More
Glimpsing through old pictures typically makes you think at least once, "What was I thinking?!" Same thing goes when it comes to online brands - but the worst thing is that mistakes online are more permanent than a tattoo. Check out some of these well-known websites when they first launched, … Read More